BECOME THE SPONSOR YOU NEVER HAD

To most who are in the Network Marketing or Multi Level Marketing (MLM) or any name we associate with a business where we recruit a down line, there is a familiar scenario of the sponsor who just recruits you and leaves you to fend for yourself. Either because s/he has got no clue how to help you or doesn’t understand/see the importance of doing so. Which in any case leaves you frustrated and a choice of either quitting or stepping up, find your way and leading. Statistics shows that about 95% of people in MLM businesses usually fail and that is due to the inability to duplicate. Duplication in this context meaning teaching and helping the team/down line, how the business works, how to succeed in the business and how to help their own down lines as well. That is making them your clones (assuming you are successful at what you do). I mean logic dictates that it’s easier for 10 people to recruit a 1000 than it is for one person.
I recently attended an offline MLM meeting and our sponsor reinforced this ideology of duplication and that lack of understanding and knowledge that helping other people and making a difference in their business, is what really brings about this high failure rate in MLM’ers. And that really requires a mental shift. The shift from thinking about making money and start thinking about how to help others, shifting from the ‘I’ to ‘WE’, because as a team you work for each others success. Your down lines success is your success. To become a better sponsor has to start from the first day when you recruit your prospects. The following are what I learnt through my journey in MLM that really makes a difference;
1. RECRUITING PROPERLY
Many times we meet marketers (online & offline), who start off by telling and selling before they even know what are your wants/needs. First start by uncovering your prospects needs and help them see how your business can solve their problems.
2. WELCOME YOUR NEW MEMBERS
In today’s world of Auto responders, this is something that is clearly ignored. Welcome your member through a personal e-mail to reinforce that personal touch and let a member know your are there to help her/him and keep in touch at least once a week by email or phone (whichever is cheaper and convenient ) for awhile to offer support. I am not against auto responders but if you depend only on them, your members might have a feeling that you are somewhere on holiday while leaving them at the mercy of automated emails and that really sucks.
3. THE NEED OF A VIRAL RECRUITING SYSTEM
When you have a viral marketing system for your team members, your down line have the potential to grow effortlessly. The “Viral” word in this context meaning the speed at which your message spread in the internet or by word of mouth. Some online programs have seen the need for this system and offer it when you join. What happens is, you get the exact same page (clone) that enticed you to join along with the free offers that came with it along with your ID. This allows the down line members to replicate/duplicate and take advantage of the success of that sales page for themselves and therefore grow your team.
Multi Level Marketing success is a team effort like in any team sport. You need the contribution of each member to reach the summit and the only way to get them to contribute is by teaching and helping them.