Many people are confused by the different types of advertising techniques online. In today’s blog post, my aim is to classify all the techniques into 5 main types. I will also discuss the key to success in each of them.
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Sunday, August 31, 2008
Thursday, August 28, 2008
What is a Squeeze page
Recently, James Grandstaff revealed something
that I found quite interesting...
If you've been around the IM (internet marketing) scene for awhile, you've most likely heard the term "squeeze page" before, right?
At least that's what I thought.
Well, James surveyed approx. 500 people on his list who are interested in making money online. Many stated they were interested in affiliate marketing, product creation, MLM, etc...
One of the questions was "Do you know what a
"Squeeze Page" is?"
68.05% answered yes and 31.95% answered NO.
To be honest...
Not so long ago I was in that 31.95% that said no.
What about you?
Until I took time to learn about a squeeze page.
In light of this shocking survey data I decided to
write this post today to go over the very basics
of what a squeeze page is and why you should
be using them in your business (if you are not
already.)
And for those of you who already use them, pay
attention. You will probably learn something too.
Here goes...
A squeeze page which is also known as a "lead
capture page" or "name squeeze page" is a simple
web page with one purpose; to get your visitor
to give you their name and email address so you
can follow-up with them. That's it.
One of the best ways to get someone to opt-in
to your squeeze page is by offering something
of high perceived value such as a mini ecourse
or a highly targeted eBook.
For example, let's say you are promoting a multi-
level marketing business opportunity. The products
are great and you are a raving fan.
Most people would just start promoting the website
the company supplies. I say no. This is a perfect
opportunity to implement the use of a squeeze page and offer something of value first.
That way, you collect the leads, you follow-up with
an introduction of yourself and begin building a
long lasting business relationship.
In sales, what we are really selling is "us" first,
then the product.
You always want to provide value first. Once your
prospects warm up to you, then it's time to ask the
right questions to determine if your product or
business opportunity can help solve their needs.
If you'd like to see a high quality, high converting
squeeze page that James has put together, you
can visit the link below.
It's important to read the "thank you" page on the
other side you can get an idea of how the whole
process works.
http://iwantafreecopy.com/r/lmokgalo/rich1a.html
Until next time...
Yours in success,
Lockie
that I found quite interesting...
If you've been around the IM (internet marketing) scene for awhile, you've most likely heard the term "squeeze page" before, right?
At least that's what I thought.
Well, James surveyed approx. 500 people on his list who are interested in making money online. Many stated they were interested in affiliate marketing, product creation, MLM, etc...
One of the questions was "Do you know what a
"Squeeze Page" is?"
68.05% answered yes and 31.95% answered NO.
To be honest...
Not so long ago I was in that 31.95% that said no.
What about you?
Until I took time to learn about a squeeze page.
In light of this shocking survey data I decided to
write this post today to go over the very basics
of what a squeeze page is and why you should
be using them in your business (if you are not
already.)
And for those of you who already use them, pay
attention. You will probably learn something too.
Here goes...
A squeeze page which is also known as a "lead
capture page" or "name squeeze page" is a simple
web page with one purpose; to get your visitor
to give you their name and email address so you
can follow-up with them. That's it.
One of the best ways to get someone to opt-in
to your squeeze page is by offering something
of high perceived value such as a mini ecourse
or a highly targeted eBook.
For example, let's say you are promoting a multi-
level marketing business opportunity. The products
are great and you are a raving fan.
Most people would just start promoting the website
the company supplies. I say no. This is a perfect
opportunity to implement the use of a squeeze page and offer something of value first.
That way, you collect the leads, you follow-up with
an introduction of yourself and begin building a
long lasting business relationship.
In sales, what we are really selling is "us" first,
then the product.
You always want to provide value first. Once your
prospects warm up to you, then it's time to ask the
right questions to determine if your product or
business opportunity can help solve their needs.
If you'd like to see a high quality, high converting
squeeze page that James has put together, you
can visit the link below.
It's important to read the "thank you" page on the
other side you can get an idea of how the whole
process works.
http://iwantafreecopy.com/r/lmokgalo/rich1a.html
Until next time...
Yours in success,
Lockie
Monday, August 18, 2008
how to get links to your site
Is your site a "contender"? Or do you have a "limited presence" online?
Maybe you're a "900 lb. gorilla?"
What's with all the jargon?
Glad you asked.
A slick new "Visibility Index" opened recently on the web and you should try it today. It measures your website's visibility online by counting up all the links to your site. But rather than simply telling you how many links you have across the world wide web, this one rates you from "limited presence," to "contender", "player" and even "900 lb. gorilla."
The site also lets you enter up to four other URLs so you can compare yours to them. What's more, the results show your URL among lots of popular sites on the web.
Not only is this free tool fun to try, it can reveal important information about your web presence.
Give it a go at: http://www.marketleap.com/publinkpop/
I just ran this bizweb2000.com site through and it was interesting to see it wedged between www.Macys.com and www.Southwest.com, but just shy of www.MarthaStewart.com and www.GeorgeWBush.com. (See, I told you it was fun!)
But all fun aside, whether you find your site in the limited presence category, or even "Contender" or "Player", you should always be working toward one goal - getting more links.
Not only do lots of links bring the obvious - lots of traffic, they also help you in another important race - search engine ranking. It is well known that major search engines have been relying more and more on link popularity as a deciding factor in where they rank sites in their results pages.
Could you become a gorilla?
OK, so how many links can you really get? Well, let's be honest. A lot has to do with your overall business budget and specifically, your marketing budget. If you think you can get to 900 lb. gorilla - that's half a million links - you may be kidding yourself.
Take a look at the sites in that column. Every last one is a giant company with huge marketing dollars, including presence on television, radio, and the like.
So how about the next category down, "player" - with 100,000 links or more? Is it doable with a small or home business budget?
Why not! If a cheapskate like me can get 25 percent of the way there, anybody can. Sure, it would be quite an accomplishment on a limited budget, but it's possible over time. You just have to have a plan! And I'd like to help you with that right now...
Get a powerful plan in place
So how does a site start moving up the list?
Simple. Get links. Or better yet, have a powerful plan to continually get links.
Getting other sites to link to yours takes a bit of originality. You can't just slap up a "link to us" page and hope the job gets done. And you can't just email webmasters with "wanna swap links" messages. (Well, you can do those two things, but don't expect too many quality links!)
Perhaps the best strategies for growing link popularity are yet to be discovered. Think original and you can be an expert in this new arena!
That said, below are a two ways that I now get lots of links. While I don't claim to have invented these ideas, I did put my own twist on them and I invite you to emulate these strategies at your site...
1. Pre-license all your best stuff.
If you ever create your own tips, articles or content for the web or email newsletters, consider pre-licensing it to others. If you're a web designer, you can do the same thing with your images, icons and the like. And then make the pre-licensing viral!
If it's content you write, pre-licensing it for others is as simple as including a short footer after your work. It looks something like this:
* You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is including the following footer with it...
Article by YOUR NAME, visit www.YourWebsiteUrl.com for more original content like this. Reprint permission granted with this footer included.
If you're a designer you would simply put a statement like that in your terms of use page, like this...
* These images can be used freely. Please include the following at your site...
Images at this site, courtesy of www.YourWebsiteUrl.com You may use them at your site by simply including THIS same statement at your site.
Getting the idea? See how this works to get you links?
Even if one site uses your content, you could obtain an endless number of links without the linking sites even coming to your site!
There are lots of websites in need of decent content. Supply it and you can benefit greatly - if you do it right!
2. Bribe webmasters into linking up.
The next strategy that can work very well is the "bribe". In a nutshell, you simply give something of value away to anyone who links to your site.
When done correctly, this strategy can be extremely powerful. All you need to get started is a few banners or buttons that people can use to link to your site, and a way to automate all aspects of the "bribe".
Here's a link to my own NEW implementation of this strategy. (You may want to read the rest of this lesson before clicking in.)
What you'll find at that URL is a new area of my site called the Internet Marketer's Resource Directory. But it's more than a niche directory. It is actually a link generation tool that bribes my visitors into linking to bizweb2000.com by offering two distinct rewards:
a. Marketers can secure a link from my site to THEIR best Internet Marketing Resources in what will be my new high- traffic directory.
b. When they reciprocate with a link to my site, they get a free book just for participating.
Is it working? You bet!
The very first day it generated more than 40 new links to my site. (Let's see, 40 times 365 = 14,600 links a year. I may be able to get to 900 lb. gorilla after all.)
And here's the key to the early success of my new link- generating system... it's a new tool that automates the entire process called LinksManager.
LinksManager not only enabled me to create the directory in a few hours, it automates the entire "get links" strategy. In a nutshell, LinksManager is a Link Swap Automation tool, but as you can clearly see from my example, it can be much more. My new niche "directory" proves that.
Here's how LinksManager works: Through a web interface you create your "links page". When your website visitors start submitting their URLs, the system take over. It sends automated emails to all new submissions, checks their site for reciprocal links, sends email reminders if they don't reciprocate, and even gives away my book when reciprocal links are verified!
I'm quite impressed by the simplicity and the automation power this tool offers. Actually, I've seen nothing like it to date. And no, I'm not an affiliate. ;-)
OK, give it a look-see at: http://linksmanager.com/bizweb2000/
You'll find a rapidly growing "self-propelled" directory. Feel free to fill it with your best Internet Marketing resources. You're sure to get lots of visitors from the directory as other BizWeb eGazette subscribers do the same! (I'll also be linking to the directory from other busy areas of my site soon.)
While you're poking around, watch how the LinksManager system automates the entire process of getting new links. Pretty slick eh? If you like it, grab your own free demo of LinksManager by clicking the green "powered by" box at the bottom of each webpage.
Well, that about wraps up this lesson! If you take one thing from it, remember, a good "get links" strategy is a key to growing your business online. Use your imagination and develop a unique strategy of your own. I'll bet you can come up with something great if think creatively! Who knows, maybe someday your site will even be a "Contender" or better yet, a 900 lb. gorilla!
-----
* Tips by Jim Daniels - Read Jim's free web-based guide at Make-A-Living-Online.com, it reveals how he makes six figures a year online in his part time, and how you can do the same.
Maybe you're a "900 lb. gorilla?"
What's with all the jargon?
Glad you asked.
A slick new "Visibility Index" opened recently on the web and you should try it today. It measures your website's visibility online by counting up all the links to your site. But rather than simply telling you how many links you have across the world wide web, this one rates you from "limited presence," to "contender", "player" and even "900 lb. gorilla."
The site also lets you enter up to four other URLs so you can compare yours to them. What's more, the results show your URL among lots of popular sites on the web.
Not only is this free tool fun to try, it can reveal important information about your web presence.
Give it a go at: http://www.marketleap.com/publinkpop/
I just ran this bizweb2000.com site through and it was interesting to see it wedged between www.Macys.com and www.Southwest.com, but just shy of www.MarthaStewart.com and www.GeorgeWBush.com. (See, I told you it was fun!)
But all fun aside, whether you find your site in the limited presence category, or even "Contender" or "Player", you should always be working toward one goal - getting more links.
Not only do lots of links bring the obvious - lots of traffic, they also help you in another important race - search engine ranking. It is well known that major search engines have been relying more and more on link popularity as a deciding factor in where they rank sites in their results pages.
Could you become a gorilla?
OK, so how many links can you really get? Well, let's be honest. A lot has to do with your overall business budget and specifically, your marketing budget. If you think you can get to 900 lb. gorilla - that's half a million links - you may be kidding yourself.
Take a look at the sites in that column. Every last one is a giant company with huge marketing dollars, including presence on television, radio, and the like.
So how about the next category down, "player" - with 100,000 links or more? Is it doable with a small or home business budget?
Why not! If a cheapskate like me can get 25 percent of the way there, anybody can. Sure, it would be quite an accomplishment on a limited budget, but it's possible over time. You just have to have a plan! And I'd like to help you with that right now...
Get a powerful plan in place
So how does a site start moving up the list?
Simple. Get links. Or better yet, have a powerful plan to continually get links.
Getting other sites to link to yours takes a bit of originality. You can't just slap up a "link to us" page and hope the job gets done. And you can't just email webmasters with "wanna swap links" messages. (Well, you can do those two things, but don't expect too many quality links!)
Perhaps the best strategies for growing link popularity are yet to be discovered. Think original and you can be an expert in this new arena!
That said, below are a two ways that I now get lots of links. While I don't claim to have invented these ideas, I did put my own twist on them and I invite you to emulate these strategies at your site...
1. Pre-license all your best stuff.
If you ever create your own tips, articles or content for the web or email newsletters, consider pre-licensing it to others. If you're a web designer, you can do the same thing with your images, icons and the like. And then make the pre-licensing viral!
If it's content you write, pre-licensing it for others is as simple as including a short footer after your work. It looks something like this:
* You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is including the following footer with it...
Article by YOUR NAME, visit www.YourWebsiteUrl.com for more original content like this. Reprint permission granted with this footer included.
If you're a designer you would simply put a statement like that in your terms of use page, like this...
* These images can be used freely. Please include the following at your site...
Images at this site, courtesy of www.YourWebsiteUrl.com You may use them at your site by simply including THIS same statement at your site.
Getting the idea? See how this works to get you links?
Even if one site uses your content, you could obtain an endless number of links without the linking sites even coming to your site!
There are lots of websites in need of decent content. Supply it and you can benefit greatly - if you do it right!
2. Bribe webmasters into linking up.
The next strategy that can work very well is the "bribe". In a nutshell, you simply give something of value away to anyone who links to your site.
When done correctly, this strategy can be extremely powerful. All you need to get started is a few banners or buttons that people can use to link to your site, and a way to automate all aspects of the "bribe".
Here's a link to my own NEW implementation of this strategy. (You may want to read the rest of this lesson before clicking in.)
What you'll find at that URL is a new area of my site called the Internet Marketer's Resource Directory. But it's more than a niche directory. It is actually a link generation tool that bribes my visitors into linking to bizweb2000.com by offering two distinct rewards:
a. Marketers can secure a link from my site to THEIR best Internet Marketing Resources in what will be my new high- traffic directory.
b. When they reciprocate with a link to my site, they get a free book just for participating.
Is it working? You bet!
The very first day it generated more than 40 new links to my site. (Let's see, 40 times 365 = 14,600 links a year. I may be able to get to 900 lb. gorilla after all.)
And here's the key to the early success of my new link- generating system... it's a new tool that automates the entire process called LinksManager.
LinksManager not only enabled me to create the directory in a few hours, it automates the entire "get links" strategy. In a nutshell, LinksManager is a Link Swap Automation tool, but as you can clearly see from my example, it can be much more. My new niche "directory" proves that.
Here's how LinksManager works: Through a web interface you create your "links page". When your website visitors start submitting their URLs, the system take over. It sends automated emails to all new submissions, checks their site for reciprocal links, sends email reminders if they don't reciprocate, and even gives away my book when reciprocal links are verified!
I'm quite impressed by the simplicity and the automation power this tool offers. Actually, I've seen nothing like it to date. And no, I'm not an affiliate. ;-)
OK, give it a look-see at: http://linksmanager.com/bizweb2000/
You'll find a rapidly growing "self-propelled" directory. Feel free to fill it with your best Internet Marketing resources. You're sure to get lots of visitors from the directory as other BizWeb eGazette subscribers do the same! (I'll also be linking to the directory from other busy areas of my site soon.)
While you're poking around, watch how the LinksManager system automates the entire process of getting new links. Pretty slick eh? If you like it, grab your own free demo of LinksManager by clicking the green "powered by" box at the bottom of each webpage.
Well, that about wraps up this lesson! If you take one thing from it, remember, a good "get links" strategy is a key to growing your business online. Use your imagination and develop a unique strategy of your own. I'll bet you can come up with something great if think creatively! Who knows, maybe someday your site will even be a "Contender" or better yet, a 900 lb. gorilla!
-----
* Tips by Jim Daniels - Read Jim's free web-based guide at Make-A-Living-Online.com, it reveals how he makes six figures a year online in his part time, and how you can do the same.
Get no-cost and low-cost website marketing and
website promotion
strategies in this free guide to making a living on the web.
Wednesday, August 13, 2008
BECOME THE SPONSOR YOU NEVER HAD
To most who are in the Network Marketing or Multi Level Marketing (MLM) or any name we associate with a business where we recruit a down line, there is a familiar scenario of the sponsor who just recruits you and leaves you to fend for yourself. Either because s/he has got no clue how to help you or doesn’t understand/see the importance of doing so. Which in any case leaves you frustrated and a choice of either quitting or stepping up, find your way and leading. Statistics shows that about 95% of people in MLM businesses usually fail and that is due to the inability to duplicate. Duplication in this context meaning teaching and helping the team/down line, how the business works, how to succeed in the business and how to help their own down lines as well. That is making them your clones (assuming you are successful at what you do). I mean logic dictates that it’s easier for 10 people to recruit a 1000 than it is for one person.
I recently attended an offline MLM meeting and our sponsor reinforced this ideology of duplication and that lack of understanding and knowledge that helping other people and making a difference in their business, is what really brings about this high failure rate in MLM’ers. And that really requires a mental shift. The shift from thinking about making money and start thinking about how to help others, shifting from the ‘I’ to ‘WE’, because as a team you work for each others success. Your down lines success is your success. To become a better sponsor has to start from the first day when you recruit your prospects. The following are what I learnt through my journey in MLM that really makes a difference;
1. RECRUITING PROPERLY
Many times we meet marketers (online & offline), who start off by telling and selling before they even know what are your wants/needs. First start by uncovering your prospects needs and help them see how your business can solve their problems.
2. WELCOME YOUR NEW MEMBERS
In today’s world of Auto responders, this is something that is clearly ignored. Welcome your member through a personal e-mail to reinforce that personal touch and let a member know your are there to help her/him and keep in touch at least once a week by email or phone (whichever is cheaper and convenient ) for awhile to offer support. I am not against auto responders but if you depend only on them, your members might have a feeling that you are somewhere on holiday while leaving them at the mercy of automated emails and that really sucks.
3. THE NEED OF A VIRAL RECRUITING SYSTEM
When you have a viral marketing system for your team members, your down line have the potential to grow effortlessly. The “Viral” word in this context meaning the speed at which your message spread in the internet or by word of mouth. Some online programs have seen the need for this system and offer it when you join. What happens is, you get the exact same page (clone) that enticed you to join along with the free offers that came with it along with your ID. This allows the down line members to replicate/duplicate and take advantage of the success of that sales page for themselves and therefore grow your team.
Multi Level Marketing success is a team effort like in any team sport. You need the contribution of each member to reach the summit and the only way to get them to contribute is by teaching and helping them.
I recently attended an offline MLM meeting and our sponsor reinforced this ideology of duplication and that lack of understanding and knowledge that helping other people and making a difference in their business, is what really brings about this high failure rate in MLM’ers. And that really requires a mental shift. The shift from thinking about making money and start thinking about how to help others, shifting from the ‘I’ to ‘WE’, because as a team you work for each others success. Your down lines success is your success. To become a better sponsor has to start from the first day when you recruit your prospects. The following are what I learnt through my journey in MLM that really makes a difference;
1. RECRUITING PROPERLY
Many times we meet marketers (online & offline), who start off by telling and selling before they even know what are your wants/needs. First start by uncovering your prospects needs and help them see how your business can solve their problems.
2. WELCOME YOUR NEW MEMBERS
In today’s world of Auto responders, this is something that is clearly ignored. Welcome your member through a personal e-mail to reinforce that personal touch and let a member know your are there to help her/him and keep in touch at least once a week by email or phone (whichever is cheaper and convenient ) for awhile to offer support. I am not against auto responders but if you depend only on them, your members might have a feeling that you are somewhere on holiday while leaving them at the mercy of automated emails and that really sucks.
3. THE NEED OF A VIRAL RECRUITING SYSTEM
When you have a viral marketing system for your team members, your down line have the potential to grow effortlessly. The “Viral” word in this context meaning the speed at which your message spread in the internet or by word of mouth. Some online programs have seen the need for this system and offer it when you join. What happens is, you get the exact same page (clone) that enticed you to join along with the free offers that came with it along with your ID. This allows the down line members to replicate/duplicate and take advantage of the success of that sales page for themselves and therefore grow your team.
Multi Level Marketing success is a team effort like in any team sport. You need the contribution of each member to reach the summit and the only way to get them to contribute is by teaching and helping them.
Wednesday, August 6, 2008
FREE PROMOTION TIPS
For most of us new internet marketers, paying for advertising is always a problem because you are either broke or you are not willing to pay for it until you are certain the system/product/service you’re promoting really works. I remember asking myself whether there might be ways to advertise without spending money because I was broke. A friend of mine then shared with me a few tips that he uses that are free and easy to do.
1. Free Classifieds Sites.
These are sites that you can post your advert for absolutely free of charge. Do a Google search free classifieds and put your ad in as many as possible.
2. Traffic Exchange Programs
Well with traffic Exchange programs you submit your URL and surf a list of sites to earn credits for your website to be displayed. I have set an hour or so every week to surf sites in traffic exchanges to earn credits. You might also get to learn about some nice websites or programs while doing it, who knows?
3. Replying to SPAM emails
This is the most interesting of the lot. My friend calls it ‘giving the Spammers a taste of their own medicine’. What you do is set up a free email account with yahoo/hotmail that you not going to use for anything else. Then go into these ‘safe lists’, advertising forums, FFA links and leave your newly created email there. Then set up a vacation message in your email account. It could be something like;
I am away right now, I will check out your offer when I return. But in the meantime here is a great product/service that I fully recommend. Check it out at ……………and leave your URL.
Best wishes
Your Name
Then what happens is each time you receive a message an automatic reply like the one above will be sent out and in the process advertising your business.
I know most of these adverts don’t get to be read, but a few sign-up or sales here and there, can be realised and remember they are free so they are worth a try.
Cheers
1. Free Classifieds Sites.
These are sites that you can post your advert for absolutely free of charge. Do a Google search free classifieds and put your ad in as many as possible.
2. Traffic Exchange Programs
Well with traffic Exchange programs you submit your URL and surf a list of sites to earn credits for your website to be displayed. I have set an hour or so every week to surf sites in traffic exchanges to earn credits. You might also get to learn about some nice websites or programs while doing it, who knows?
3. Replying to SPAM emails
This is the most interesting of the lot. My friend calls it ‘giving the Spammers a taste of their own medicine’. What you do is set up a free email account with yahoo/hotmail that you not going to use for anything else. Then go into these ‘safe lists’, advertising forums, FFA links and leave your newly created email there. Then set up a vacation message in your email account. It could be something like;
I am away right now, I will check out your offer when I return. But in the meantime here is a great product/service that I fully recommend. Check it out at ……………and leave your URL.
Best wishes
Your Name
Then what happens is each time you receive a message an automatic reply like the one above will be sent out and in the process advertising your business.
I know most of these adverts don’t get to be read, but a few sign-up or sales here and there, can be realised and remember they are free so they are worth a try.
Cheers
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